Should pricing and service information be a single image on your website?
A polished service-package poster and a useful website service page solve different problems. An image can establish the brand’s atmosphere, but information becomes harder to maintain and use when it exists only inside that image. The decision is not whether to remove every visual. It is which business facts need to be real page content that visitors can read, compare and act on.
Begin with the visitor’s task
If someone needs to compare packages, share the scope with a colleague or request a quote, support those tasks with page text. Service names, included work, exclusions and the contact step should exist in the page structure. A small note inside a graphic should not be the only place that explains an important limitation.
Imagine a hypothetical business presenting two social media service options. Its poster contains headings, content formats and a telephone number. Even copying the number depends on the image. This is not an actual package or price proposal; it illustrates why a website task differs from the job of a promotional poster.
Give imagery and text different responsibilities
The W3C explanation of Images of Text favours text when the same visual presentation can be achieved with the technology, with exceptions for essential forms such as logos. That does not require removing all images. Treat the brand visual and the business information that must be read as different layers.
For example, a text-free cover can introduce the page, followed by a service heading and an explicit scope list. A photograph or original illustration supports the message while conditions remain actual text. Art direction is preserved, and updating a business fact does not require rebuilding the entire poster.
Move information into headings, lists and links
Do not paste every poster line into one long paragraph. Start with the visitor’s questions: Who is this service for? What is included? What requires a separate discussion? What information is needed for a quote? Give each question an appropriate heading and concise answer. If a comparison is needed, use the same attributes in the same order for each option.
Make contact details functional links rather than relying on a button drawn inside the image. Publish only prices and delivery periods approved by the business. Do not invent a missing figure to complete the layout. Assign responsibility for updating the page when the scope changes, otherwise the poster and the accompanying text can contradict one another.
Do not turn alt text into a complete poster transcript
Consider the image’s purpose, nearby text and page context together. Repeating every package detail in a lengthy alternative description is not a substitute for designing the information properly. Use a concise purpose-appropriate description for meaningful imagery, and assess decorative elements separately. Avoid making visitors encounter the same long explanation twice.
The distinction also applies to language versions. Placing a Turkish poster on an English page and translating only its alternative description does not provide the poster’s scope in English. Prepare the actual information in the relevant language and verify the contact step. Our image alt text guide explains that decision further, while the typography guide addresses readable presentation.
Complete the actual task before publication
Open the page at mobile width and test a user task rather than simply admiring the artwork. Read the scope, compare two options and try the telephone or email link. Select and copy the text. Inspect browser enlargement to check that an important condition does not disappear. Review the structure so that the main information remains understandable if an image fails to load.
Finally, compare the business facts in the artwork and the page text. Relate update dates to real changes; changing a date alone is not content maintenance. This work, which can form part of our web design service, aims to make information easier to use and maintain. It should not be presented as a standalone guarantee of search rankings or increased sales.
Frequently asked questions
Should I never use a poster on a web page?
A poster can be useful, but important scope and contact information should not depend on it alone. Provide suitable page text as well.
Is placing every word in the image description enough?
No. It does not replace a readable page structure. Use headings, text and functional links for essential information, and describe the image according to its purpose.