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Social media & content

More visibility with the audience that matters.

We plan content for Instagram, Facebook, TikTok, LinkedIn and YouTube around impressions and reach. Short videos, shareable ideas and creative experiments shape the work, with monthly results guiding the next plan.

Let’s discuss this service
  • 01Impressions and reach strategy
  • 02Monthly content and publishing plan
  • 03Short-video, cover and headline experiments
  • 04Comment and message management
  • 05Impressions and reach reporting

Social media management built around impressions and reach

Our social media packages prioritise increasing impressions and reach among the audience your brand wants to connect with. We use your current account data to shape topics, formats and publishing plans. Istanbul-based Two Way Medya develops content for audiences in Turkey and abroad, with regular reviews to guide the next round of work.

01

A content plan focused on visibility

We review your current performance and intended audience. The monthly plan includes useful, shareable ideas and short-video series, with specific topics to explore on each selected channel.

02

Short videos and creative experiments

We try different openings for Reels and other short videos, alongside cover, headline and storytelling variations for posts. Experiments fit within the content quantities and revision limits in your proposal. On-site filming is scoped separately.

03

Approvals, publishing and community management

We agree approvals, the publication schedule and the boundaries of comment and message handling. Audience questions inform future content, while sales enquiries go to your business. Any paid media management and advertising budget are agreed separately.

04

Monthly impressions, reach and content reviews

We compare available platform impressions and reach across periods of equal length, reporting organic and paid results separately. Video views are shown separately. We review engagement, website visits and enquiries alongside these figures to inform the next content plan.

How are social media management prices calculated?

Pricing depends on channels, content volume, filming and video needs, languages and community management scope. Share your accounts and goals so we can prepare an itemised proposal.

Is advertising spend included?

Platform advertising spend is separate from agency management and production fees. Paid media management and budget are agreed separately when required.

How many posts are included?

Post, story and video quantities are agreed in the proposal rather than imposed as a universal package. They should match the available material and communication goals.

Do you guarantee followers or sales?

No. We agree the deliverables and evaluate results, but do not guarantee follower, reach or sales outcomes. These depend on the offer, competition, platforms and budget as well as content.

Before you decide

Explore our working models

Read the content calendar guide

Discuss a social media package

A clear direction.
Every step, together.

01

Understand & plan

We learn about your business, industry and audience. Together, we define the needs and measures of success.

02

Design & produce

We turn strategy into design, web experiences, content and campaigns.

03

Optimise & grow

We track performance, analyse the data and keep improving your digital journey.

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