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Design decisions, working examples and notes on the web.
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Which filters does a product catalogue actually need?
5 min read
How do you complete a website’s reduced-motion experience?
4 min read
Can your website backup actually be restored?
5 min read
Before-and-after images: slider or side-by-side layout?
5 min read
Should image alt text describe the file or its purpose?
5 min read
What should the first screen of your homepage say?
4 min read
How do you design a mobile enquiry bar without covering content?
4 min read
What should a maintenance page say beyond “Back soon”?
4 min read
Why should changing language keep me on the same page?
4 min read
Does your product page need a 3D viewer or better photographs?
4 min read
Who updates the website? A practical draft, review and publishing workflow
4 min read
Team page design: what belongs beside a portrait?
4 min read
Long product catalogues: pagination or a load-more button?
4 min read
File uploads in enquiry forms: what should visitors know before attaching?
4 min read
Designing link previews: what should a shared page card show?
5 min read
Breadcrumb navigation: how do visitors know where they are?
4 min read
What should an unavailable product page help customers do next?
4 min read
How do you build a credible customer story?
4 min read
Who can access your staging website before launch?
4 min read
How can website text stay readable without losing your brand colour?
4 min read
Product comparison tables: which details help customers choose?
5 min read
Branch pages: how do you guide visitors to the right entrance?
5 min read
Annotated project images: how do you make design decisions visible?
5 min read
When mobile crops the important detail: how should you frame website images?
5 min read
Accordions or visible text: what should your website keep in view?
5 min read
Technical document libraries: what belongs on the page or in a PDF?
4 min read
No search results: what should your website show next?
4 min read
Website video: let people read before they press play
4 min read
Service pricing pages: fixed packages, starting prices or custom quotes?
4 min read
Designing a booking page for international clients
4 min read
Designing a useful 404 page: help visitors find their way
Interactive example
Project gallery design: help visitors find the right work
Interactive example
Mobile menu design: which links should stay visible?
Interactive example
Website typography: connect headings, body copy and actions
Interactive example
Five practical tasks for testing a website before launch
Interactive example
Website content checklist: what copy and images should you send your agency?
4 min read
Domain, hosting and business email: what are you buying with a website?
4 min read
How to structure a service page on a business website
4 min read
Website enquiry forms: clearer requests and better first conversations
Interactive example
Product catalogue or online store: choosing the right website model
4 min read
What determines website cost? A practical guide to comparing proposals
4 min read
WordPress or custom development? Choosing a website platform for your business
4 min read
Website redesign SEO: protect useful content and existing URLs
4 min read
From ad click to enquiry: building a focused campaign landing page
Interactive example
Core Web Vitals: a website that works quickly, not just looks fast
4 min read
Ecommerce product pages that make buying decisions easier
Interactive example
A B2B export website: from product catalogue to qualified enquiry
4 min read
From logo to website: building a coherent brand design system
3 min read
A monthly social content plan: turn a posting calendar into a decision system
3 min read
Being found in Google and AI search: build a reliable information foundation
3 min read
Before commissioning a website: seven decisions for a useful project brief
3 min read
Multilingual website SEO: a clear structure for search and AI
3 min read








