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What determines website cost? A practical guide to comparing proposals
Compare web design proposals through scope, deliverables, content responsibilities and ongoing ownership instead of the headline price alone.
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starts with an idea.
Practical guides to technology, design and social media that help you make better decisions for your business.
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WordPress or custom development? Choosing a website platform for your business
Choose your website architecture around content operations, integrations and maintenance—not around a platform name or a visual demo.
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Website redesign SEO: protect useful content and existing URLs
Plan a redesign with a URL inventory, redirect map and post-launch review so visitors can still reach the information they came for.
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From ad click to enquiry: building a focused campaign landing page
Connect the advertising promise, evidence, offer and enquiry step in a clear decision journey rather than a collection of competing messages.
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Core Web Vitals: a website that works quickly, not just looks fast
Understand LCP, INP and CLS, and read a performance report alongside the tasks real visitors need to complete on your website.
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Ecommerce product pages that make buying decisions easier
Bring photography, product information, variants and delivery details into one clear experience. Find the uncertainty that slows a purchase decision.
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A B2B export website: from product catalogue to qualified enquiry
Connect technical information, credible evidence and a clear contact route for international buyers evaluating your business.
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From logo to website: building a coherent brand design system
Turn decisions about logos, typography, photography and motion into a practical system that remains recognisable across different touchpoints.
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A monthly social content plan: turn a posting calendar into a decision system
Build a sustainable calendar around customer questions, evidence, process and offers. Give every post a clear role in the wider journey.
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Being found in Google and AI search: build a reliable information foundation
Focus on accessible pages, clear service scope and verifiable company information before promises about AI visibility or guaranteed recommendations.
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Before commissioning a website: seven decisions for a useful project brief
Define the goal, content and delivery scope before comparing proposals. A practical guide to planning a website that does its job.
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Multilingual website SEO: a clear structure for search and AI
Adding five languages does not automatically mean reaching five markets. Plan language URLs, useful content and technical access together.
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From social media to customers: connect the post to the website
Treat content, landing pages and contact handling as one journey to connect engagement with business outcomes.