Turning technical information into a discovery journey.
Visitors to a technical brand website have different intentions: understanding the company, locating a product group or finding a selection tool. For Lindab Türkiye, we brought these starting points into one web experience.
02
Shaping the experience
Making a broad range understandable
The brand narrative connects to six business areas. Products, support and contact offer separate entry points, while the category structure breaks a broad product range into smaller decisions.
01
Explore by need
Six business areas leading to relevant solutions.
02
Focus on products
A catalogue and category structure organising product groups.
03
Continue to technical resources
A direct link from support to the LindQST tool.
03
The resulting system
Showing the next step
The live website connects the corporate introduction, product catalogue and LindQST selection tool. Access to the representative office remains a visible next step alongside the information journey.
TWO WAY MEDYA / FOCUS
Let’s find your way forward.
Tell us about your business, your audience and the next step you want to take.
