If AI describes your business incorrectly, which information should you fix first?
An old address in an AI answer and an old address on your website are different observations. The answer might combine sources, confuse similarly named businesses or produce an unsupported statement. Record the exact claim and the links actually displayed before deciding what to change. This guide uses a hypothetical address change. It does not report an observed error about Two Way Medya or offer a guaranteed correction mechanism.
1. Create a reproducible record of the incorrect claim
Save the question, relevant answer sentence, date, product used, language and observed location context. Include any source URLs displayed by the response. Remove private account information from records that will be shared. A different answer later does not erase the first observation; keep both separately. Do not present one screenshot as proof that every AI system describes the company in the same way. The immediate objective is to make a specific claim inspectable, including what was and was not visible at the time.
2. Check whether the linked page supports the statement
Google’s Gemini help explains that not every answer includes source links. Open a displayed link and check whether the disputed information actually appears on that page. A link below an answer does not prove that it supplied every statement. If no source is displayed, do not assign blame to a guessed website. Record one of three situations: the same incorrect fact appears in the source; the source is correct but the answer differs; or no relevant source was provided. Each situation calls for a different response.
3. Update the information that you control consistently
For the hypothetical address change, compare the contact page, footer, relevant branch page and public downloads. Tie the approved details to a record maintained by an accountable person. Clarify text that confuses current services with discontinued ones. Do not publish one address for visitors and another for search systems. Google’s Organization documentation describes how structured business information can help identify an organization. It is not a command that changes every AI response. Visible content and technical metadata should represent the same verified facts.
4. Track external corrections and answer feedback separately
If another website contains the error, use its normal correction process and provide verifiable information. Record an implemented correction separately from a request being sent. If the AI product offers feedback, identify the specific claim and a correct public source. Do not treat submission as a promise of resolution. Improve the established information page rather than creating many pages that repeat the same service statement. Google does not prescribe special additional markup for its AI search features. Keep the scope of each provider’s documentation clear.
5. Measure the page change and the answer independently
First verify that the corrected page is actually live. Then revisit the recorded question at defined intervals, keeping separate fields for factual accuracy, a brand mention, a source link and a referral visit. One correct answer does not establish a permanent correction. A crawler revisiting the page does not prove citation in an AI response. Use the AI search visibility guide for foundational preparation and SEO services for ongoing content and technical maintenance. Report observed changes without attributing them to an intervention that has not been demonstrated.
Frequently asked questions
Will adding schema definitely correct an AI answer?
No. Structured data can support consistency but cannot guarantee a particular response from another system.
Can the origin of an answer without sources be established?
Not from that observation alone. Keep a suspected origin separate from verified source evidence.