An inviting storefront. A clear discovery journey.
Bakery visitors may arrive looking for a specific product or simply deciding what they would like. We approached the Almina interface around both kinds of discovery.
02
Shaping the experience
Making the catalogue usable
Campaign panels connect to product collections, while search, categories, sorting and quick view organise the catalogue. Favourites support returning to interesting products, and a separate custom-cake section introduces personalised enquiries.
01
Two discovery paths
Search for a product or browse curated selections.
02
A more usable catalogue
Categories, sorting, favourites and quick view.
03
Space for custom requests
A cake section framing dates, party size and design preferences.
03
The resulting system
A clear next step
Visitors can explore products and discuss custom cakes or delivery details with the business. Online ordering was not yet open at the time of review, so this case does not present payment or courier systems as active. Representative product images are labelled accordingly.
TWO WAY MEDYA / FOCUS
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